Honest comparison
A VA is a person. Business Leads is software. Different cost, different scale, different fit. Here is the comparison.
The honest verdict
A lead-gen VA is right when you need someone to do specific manual research — building bespoke target lists, hand-crafting messages for high-ticket leads, or doing personalised LinkedIn outreach. Business Leads is right when you need volume — up to 3,000 sends a day, automated, with zero of your time. They solve different problems and can be combined.
| a lead-generation VA | Business Leads | |
|---|---|---|
| Monthly cost | £500–£2,000 | £200 |
| Sends per weekday | 20–100 (manual) | Up to 3,000 (automated) |
| Personalisation depth | Deep — VA can research each lead | Templated with variable substitution |
| Sending domain | Yours | Ours |
| Domain reputation risk | Medium-high | None to you |
| Hours/week of your time | ~3 (briefing, review) | ~1 (read morning report) |
| Vacation / sick days | Pipeline stops | 24/7/365 |
| Best fit | Bespoke high-ticket outreach | Volume top-of-funnel |
Monthly cost
Sends per weekday
Personalisation depth
Sending domain
Domain reputation risk
Hours/week of your time
Vacation / sick days
Best fit
Yes, and many of our customers do. Business Leads runs the volume layer (up to 3,000 sends a day, surfacing up to 10 warm leads a day). The VA runs the bespoke layer (hand-research the top 5 named accounts a week, follow up with the warm leads Business Leads surfaces). The two layers are complementary, not competing.
A VA charges for hours. We charge for infrastructure. Most of what a VA does in cold email — search the database, copy details, send the email, log the activity — is now done in milliseconds by software, so the cost structure is fundamentally different.
No contract, no minimum term. You read and approve your emails before you're charged, and warm UK leads land in your inbox from your first week. Cancel in one click whenever you like.