Honest comparison
Both deliver UK B2B leads. Different cost, different service model, different fit. Here is a straight comparison so you can pick the right one.
The honest verdict
A freelance setter is a real person who can use judgment, write bespoke campaigns for an unusual offer, and chase replies. Business Leads is a fully automated pipeline that costs ~98% less and ramps to as much as 3,000 sends a day with zero of your time. If your offer is straightforward and you just need a steady flow of warm UK B2B contacts, Business Leads wins on cost. If you need a setter to make judgment calls on every reply, hire a freelancer.
| a freelance cold-email setter | Business Leads | |
|---|---|---|
| Monthly cost | £2,000–£6,000 | £200 |
| Setup time | 2–4 weeks | 10 minutes |
| Sends per weekday | 200–500 | Up to 3,000 |
| Sending domain | Yours (high risk) | Ours (zero risk to you) |
| Reply-handling judgment | Yes — they read every reply | No — replies surfaced to you, you reply |
| Vacation / sick days | Pipeline stops | 24/7/365 |
| Contract minimum | Usually 3 months | Cancel any time |
Monthly cost
Setup time
Sends per weekday
Sending domain
Reply-handling judgment
Vacation / sick days
Contract minimum
A freelance setter sells you their time. We sell you software output. The labour cost (research, copywriting, scheduling, reply-sorting) is replaced by automation, so we only need to charge for infrastructure and product, not for hours.
A combination works well for higher-ticket sales. Business Leads runs the volume top-of-funnel, surfaces the warm leads, and a setter (or your own SDR) takes the warm shortlist and runs the sales conversation. You get the cost structure of automation plus the judgment of a human at the right point in the funnel.
No contract, no minimum term. You read and approve your emails before you're charged, and warm UK leads land in your inbox from your first week. Cancel in one click whenever you like.